Google is the number one search engine, so every business should learn how to climb the Google pages. You can have an incredible and aesthetically pleasing website, and still be pages away from your competitors. This means that your target market will almost never find you, and continuously choose your competitor’s services. Developing an online authority, alongside an effective website, will increase your chances of your audience finding your site.
The below tips only scratch the surface of climbing the ranks, but they allow for businesses to get on the right path. In the digital world, creating a consistent plan for climbing the Google pages is vital for online marketing. It seems intimidating to have to add yet another component to your marketing strategy, but keep in mind that almost every target market utilizes Google to research an array of businesses. Create a plan that you can realistically stick to, and simply incorporate it into your weekly tasks.
Keyword Research: The first step to climbing the Google page is focusing on keyword research. Understand what common words and phrases are important to your industry. Be careful to not focus on words that are not too broad, as they often apply to companies who have millions of dollars in their marketing budget. Find your niche industry, and then target your niche audience. This can simply mean adding your location to the end of your keyword, such as “social media Connecticut” or “online marketing Fairfield County”. Try thinking about what your target audience is typing into the keyword search on Google.
Edit your Website: Incorporate your keyword research throughout your website, so that Google will recognize your site as what your audience is looking for. Optimize your central keyword in the title of the website page, and then again within the description. This especially refers to a business’s “products” or “services” page. Also, be sure that the Meta description of your site will want to make someone click on your company. The Meta descriptions may not impact your Google ranking, but it does create interest when someone sees the site.
Develop a Company Blog: A recent trend in marketing is the concept of a “company blog”. Every business should be writing 450-650 words per blog post about a specific topic within their industry. When your audience googles a question, your site may be able to answer that question and therefore pull potential customers onto your website. This will increase website traffic and visibility, so long as you are writing about relevant topics and incorporating essential keywords.
Inbound Links: Inbound links are backlinks from an outside resource to your website. This third-party link has the ability to increase traffic to your site. Quality over quantity is a vital consideration when deciding on which outside sources should link back to your site. Obtaining links from other authoritative sites that already have high traffic can increase company credibility. Target the site you want to obtain links from, contact their marketing department, offer a link from your site they may find useful, and ask if they will add an inbound link to their website.
Social Media: The power of social media is greater than ever, and our previous articles will educate you on choosing the right platforms, developing interesting content, and how to approach a social media strategy. Social media may not significantly impact your Google ranking, but it can quickly increase website traffic. Make your content website friendly by adding product links, links within captions, and a link in the account bio.
You can follow up with keyword research every quarter, as this will not greatly change over a weekly basis. This also applies to editing your website, which does not include updating the blog page or adding new services and products when necessary . You should be updating your blog every week or two weeks, as it is important to consistently create new content for your target audience to find. Be sure to post these blogs on social media, and incorporate the importance of linking to your social media every time you post. Lastly, reaching out to outside sources for inbound linking may need to be a weekly task for some businesses. This allows you to find the most impactful sites within your industry, and reach out to many sources over time.
Daniel James Consulting is a Full-Service Business Consulting Firm based in New York that designs solutions tailored specifically to the needs of your business in order to ensure you achieve continued success by designing, developing and implementing plans, metrics and platforms, be it a one-man operation, non-profit, startup or large organization. Our packaged solutions or a la carte selections include Website Design, Marketing & Advertising, Search Engine Positioning, and Graphic Design. Business Management Solutions are also available for companies of all sizes. For more information please visit:www.danieljamesconsulting.com.