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PPC (pay per click) & paid search

 

Using Google ads, Facebook ads, and other paid platforms, we help our clients find their best buyers. Our agency has managed millions in PPC budgets, so we know what makes a successful PPC agency-client relationship. To get our clients the best results, we built a PPC management program that was totally transparent.

Management Services Offered

  • Google Ads (Search & Display Network)

  • Instagram Ads

  • LinkedIn Ads

  • Twitter Ads

  • Bing Advertising

  • Youtube Advertising

  • Facebook Ads

PPC Marketing: How Does It Work?

Query-based search engines like Google show results based on what you type in.

Search results often have PPC ads. Your site pops up on top as a sponsored link if someone searches the targeted keyword.

Using PPC marketing, we can let them see your website when they search for "[Company Type] near me."

However, it's not that easy. Pay-per-click works via an auction bidding system, where businesses decide how much they are willing to spend per click. They just pay when someone clicks on an ad, not when the ad is displayed.

Image by Austin Distel
Image by Austin Distel

Unique Approach to PPC Management

PPC is approached differently by every agency. Here are our top core beliefs our PPC program is based on:

You Own the Account

Your PPC account is your ultimate asset. Regardless of who manages your PPC campaign, it's yours after you paid for it to be built and optimized.

Optimize for Conversions

Leads and sales are essential, not clicks, impressions, click-through rates, or anything else that's just vanity. Our optimization is focused on the metrics your business is focused on.

A report in Natural Language

We report on the metrics that matter to your company and don't fill you in on the technical stuff. We're happy to talk shop unless you want to geek out.

No Silos

Our PPC program is specially designed to support the ultimate efforts of our overall digital marketing department: especially unique content marketing, conversion rate optimization, and search engine optimization.

 

No Long-Term Contracts

We have PPC contracts that run month-to-month, but you have to cancel them 30 days in advance—keeping a client happy means doing amazing work, not tying them to a long-term contract.

No Autopilot

Campaign management is performed every day and/or every week, depending on spending velocity. Having a PPC manager on hand always makes sure we're improving the account fast.

Dedicated Account Manager

We have a dedicated contact person for each client. We give weekly updates, answer questions within 24 hours, attend weekly or monthly calls, and are always there if you have any questions.

Have The Best Team

Our performance improves because of people managing the accounts. We use some technology to track and tweak campaigns. Our top priority is recruiting and retaining the best talent, from our account managers to our PPC specialists to our graphic designers. 

Set a New High Score

For every new PPC account we take on, our main goal is to set a new high score. Making sure the account stays in good shape isn't what drives us. The more we get the chance to improve, the more we want to show off. The first few months are when conversions go up by 50-90% (while costs go down).

Image by Markus Spiske
Image by Brooke Lark

What Makes PPC Such A Great Investment?

PPC marketing is one of many ways to get ahead of the competition in search engine marketing if you do it right. You're more likely to get results when your ads appear higher on search engines. You can make a good investment in PPC marketing for many reasons, such as:

  • Directly reach target customers for better prospects on the website

  • Get ahead of your competitors by appearing on keywords they're targeting

  • Increase revenue and ROI by generating qualified leads

  • Improve your local visibility and learn about the local market by connecting with the local audience

Account Setup: Getting started with Google Ads by setting up an account.

Page Setup: Setting up and testing your landing pages.

Paid Search Ads: We can help you stand out from the crowd.

 

Display Ads: Our display advertising services can significantly expand your reach.

Remarketing: With us, you can reach more customers with a higher conversion rate.

Social Media Paid Advertising: Let our specialists help you with the fastest-growing, most popular PPC advertising model.

Google Shopping Ads: Google Shopping Ads are the best way to advertise your business if you have a big catalog of products.

Local Service Ads: For local prospects, we can help you use the pay-per-lead model.

Creating Targeted Campaigns: For online ad formats, PPC stands out for its flexibility and scalability. All of our campaigns are aimed at getting you quality leads.

Optimizing Existing PPC Campaigns: PPC campaigns are an essential component of our unique strategic engagements with companies. They get optimized constantly to boost ROI. PPC ad formats are subject to multiple A/B tests to guarantee companies get better conversions while spending less.

Reporting PPC Performance: Monthly reports will keep your team up to date on the PPC campaign's performance. Our transparent and insightful reports let you know how campaign spending and results are doing. 

There is no doubt that pay-per-click advertising is the most popular and easiest way to dominate SERPs. PPC marketing agencies are experts at analyzing data and scaling up campaigns to reach marketing goals. Your brand gets new customers with PPC management from Daniel James Consulting. Our full-service PPC solutions improve brand awareness and market performance.

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Image by Austin Distel