PPC (pay-per-click) & paid search.
Using Google ads, Facebook ads, and other paid platforms, we help our clients find their best buyers. Our agency has managed millions in PPC budgets, so we know what makes a successful PPC agency-client relationship. To get our clients the best results, we built a PPC management program that was totally transparent.
Management Services Offered
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Google Ads (Search & Display Network)
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Instagram Ads
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LinkedIn Ads
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Twitter Ads
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Bing Advertising
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Youtube Advertising
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Facebook Ads
PPC Marketing: How Does It Work?
Query-based search engines like Google show results based on what you type in.
Search results often have PPC ads. Your site pops up on top as a sponsored link if someone searches the targeted keyword.
Using PPC marketing, we can let them see your website when they search for "[Company Type] near me."
However, it's not that easy. Pay-per-click works via an auction bidding system, where businesses decide how much they are willing to spend per click. They just pay when someone clicks on an ad, not when the ad is displayed.
Unique Approach to PPC Management
PPC is approached differently by every agency. Here are our top core beliefs our PPC program is based on:
You Own the Account
Your PPC account is your ultimate asset. Regardless of who manages your PPC campaign, it's yours after you paid for it to be built and optimized.
No Silos
Our PPC program is specially designed to support the ultimate efforts of our overall digital marketing department: especially unique content marketing, conversion rate optimization, and search engine optimization.
Dedicated Account Manager
We have a dedicated contact person for each client. We give weekly updates, answer questions within 24 hours, attend weekly or monthly calls, and are always there if you have any questions.
Optimize for Conversions
Leads and sales are essential, not clicks, impressions, click-through rates, or anything else that's just vanity. Our optimization is focused on the metrics your business is focused on.
No Long-Term Contracts
We have PPC contracts that run month-to-month, but you have to cancel them 30 days in advance—keeping a client happy means doing amazing work, not tying them to a long-term contract.
Have The Best Team
Our performance improves because of people managing the accounts. We use some technology to track and tweak campaigns. Our top priority is recruiting and retaining the best talent, from our account managers to our PPC specialists to our graphic designers.
A report in Natural Language
We report on the metrics that matter to your company and don't fill you in on the technical stuff. We're happy to talk shop unless you want to geek out.
No Autopilot
Campaign management is performed every day and/or every week, depending on spending velocity. Having a PPC manager on hand always makes sure we're improving the account fast.
Set a New High Score
For every new PPC account we take on, our main goal is to set a new high score. Making sure the account stays in good shape isn't what drives us. The more we get the chance to improve, the more we want to show off. The first few months are when conversions go up by 50-90% (while costs go down).
What Makes PPC Such A Great Investment?
PPC marketing is one of many ways to get ahead of the competition in search engine marketing if you do it right. You're more likely to get results when your ads appear higher on search engines. You can make a good investment in PPC marketing for many reasons, such as:
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Directly reach target customers for better prospects on the website
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Get ahead of your competitors by appearing on keywords they're targeting
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Increase revenue and ROI by generating qualified leads
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Improve your local visibility and learn about the local market by connecting with the local audience
