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Why is Social Media Management So Important?

Social media is a great way to stay connected and interact with others in creative ways. When it comes to marketing on social media though, it can prove to be beneficial to have a strategy. Having a strategy means you will be utilizing the various social media platforms in a way that highlights the trends and style of each one. Now you might be thinking, how hard can it be to post things I social media, I do it all the time? If social media is a factor in achieving your marketing goal, then making management of these social media accounts will help you achieve this goal.

Social media management requires a lot more than hitting a button to share your content with the world. Let’s go back to the word strategy. This includes planning ahead, engaging strategically, publishing, and analyzing content. Analyzing content covers all basis; your business’s content as well as relative content on platforms from competitors, similar industries, followers, etc. Something that is important to remember when constructing this strategy for your socials is that certain platforms are largely utilized as a marketing tool and others are more casual and personal. This is why it is imperative to know your audience to effectively communicate within the world of social media.

The management function provides guidance on how to enhance your presence on social media and there are tools to help you do so. Social media management tools are there to assist you in following through with your marketing strategy. Important tactics that management tools use are scheduling, collaborating, publishing, and reporting.

The scheduling function of management tools can be vital in successfully achieving an effective marketing strategy online. Not only can scheduling content be useful in getting the most viewers based on heavily trafficked times, but it can hold your accounts accountable by ensuring there will be active content being posted.

Through collaborating and publishing tools, your business is given the opportunity to broaden the scopes of content being put out. The management tools provide a larger control and ease to visualizing your content as well as the online space around you.

Reporting trending topics, notifications, and what is happening on your feed enables your business to know how to emphasize on the other functions.

Social media management tools such as Hootsuite and HubSpot are good examples of management software that can help your business’s online presence reach levels.


Daniel James Consulting is a Full-Service Business Consulting Firm based in New York that designs solutions tailored specifically to the needs of your business in order to ensure you achieve continued success by designing, developing and implementing plans, metrics and platforms, be it a one-man operation, non-profit, startup or large organization. Our packaged solutions or a la carte selections include Website Design, Marketing & Advertising, Search Engine Positioning, and Graphic Design. Business Management Solutions are also available for companies of all sizes.

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