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Why Is The Appearance Of A Website Important?

Nowadays, the internet is a means of mass communication and accessible to companies and businesses are online offering their services and products, but not all do so in the right way or more appropriate.

When browsing through some websites, you will find out that many lacks good presentation, the distribution of content is confusing and the use of spaces is inadequate, its content does not satisfy what you want to know and its navigability is complicated making you go from one place to another without getting the information you need.

Before the development of your website it is essential to perform an analysis on the functionality that it will have, how it will be built, how it will be presented, how it will be accessed, what its purpose will be, to which public it is directed, how it will be administered and what will be the marketing and advertising strategy that you will use.

Imagine that you have your Web page. In it, visitors can find information related to their products and services, their characteristics, their offers, contact details of their company, schedules, and all those aspects that were well thought out to be able to project their company and generate opportunities for business through the internet.

Even let's say that you have hired a Search Engine Optimization service to make your website appear among the first places of the main search engines. After all, the most important thing is that your page has the largest possible number of visitors in order to generate opportunities for sale.

When someone clicks on the link of your page and then begins the experience of the first contact with your business. How would you like that first impression to be? What you are looking for is to retain the attention of whoever enters your site for the first time enough to browse through its pages and evaluate its contents. If that potential customer does not have a good first impression of your website, he will probably abandon it in a matter of seconds, resulting in a lost potential customer.

It can also happen that this client looks for something specific but finds it difficult to find it because the content offered by your site is confusing and messy and the links do not take you to what you need.

This is where an orderly and pleasant design and a good structuring on its website play an important role in retaining attention and interest in the people who visit it, through a creative strategy where visual elements take visitors by hand. The most important parts of your site, know about it and are interested in doing business with you.

The photographs of their products, harmonized in suitable color patterns, the arrangement of each of the elements, the different typographies, the introductory animation, all those small big graphic details of Web design could make the difference to generate more business opportunities for your business.


Daniel James Consulting is a Full-Service Business Consulting Firm based in New York that designs solutions tailored specifically to the needs of your business in order to ensure you achieve continued success by designing, developing and implementing plans, metrics and platforms, be it a one-man operation, non-profit, startup or large organization. Our packaged solutions or a la carte selections include Website Design, Marketing & Advertising, Search Engine Positioning, and Graphic Design. Business Management Solutions are also available for companies of all sizes.

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