Why Your Company is Missing Out by Ineffectively using Instagram + Influencers

Updated: Jul 2, 2019



Say you go on vacation to the Cayman Islands. You realize that it’s too beautiful for you not to share with all of your friends and family. So, you decide to upload this fascinating picture of the bright blue beach to Instagram for all of your followers to see. As the likes come in, bringing comment after comment, you choose to post more from your vacation, thus beginning the cycle of Instagram.


Instagram is one of the most popular social media apps in the world, as it promotes the sharing of pictures and videos using captions, filters, and more. In our modern society, Instagram serves as a chain, connecting people from all around the world. Users can explore things they’ve never seen before, while meeting new people, thus broadening the idea that it serves as a chain.


In the business world, Instagram serves as a promoter, an advertiser and in some cases, a customer service department. Today, it is one of the most important platforms used in business because it allows companies to reach out to their customers and prospective customers in new and up-to-date ways. Not only can it gain market insights and promote businesses, it reaches a new and younger generation, therefore bringing in more potential clients. The use of Instagram is extremely important because it keeps businesses up-to-speed with current trends and social happenings, thus allowing businesses to preserve their relevance in today’s society.


The definition of an influencer is someone who has the ability to affect not only purchase decisions but any decisions of others because of his/her knowledge, position, or social status. In our world today, these influencers are so important because of the way they affect their audiences. The use of influencers in the business realm is another way to promote and market said companies to specific audiences and demographics. With this being said, businesses are reaching a whole new side of the consumer index because of these influencers, further proving how important this social media platform is.


A mega-influencer is someone like Kim Kardashian who happens o be an A-list celebrity in both real life and on social media. Influencers like her have over one million followers, and their impact on their audiences is huge. On a more low-key scale, micro-influencers are people who are more real and have actual and strong relationships with their audience. With a range of followers between 2,000 and 50,000, their audience is typically comprised of people who follow a certain topic or passion. Finally, nano-influencers are even smaller than micro or mega influencers, with a following up to around 5,000 people. With this being said, the followers of these nano-influencers are usually interested in something much more specific, like fashion, sports, or art.


As one of the most cost-effective and multipurpose ways to promote and market businesses, social media like Instagram opens the eyes of millions of potential customers to new businesses and companies. Reaching this audience generates large amounts of conversation, while developing brand identity and enhancing communication with significant audiences. So, if you are just sharing a photo of the light blue Cayman Island ocean, or promoting your brand new company, Instagram is there to make the process easier and more efficient as it connects everyone around the world to you.


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Daniel James Consulting is a Full-Service Business Consulting Firm based in New York that designs solutions tailored specifically to the needs of your business in order to ensure you achieve continued success by designing, developing and implementing plans, metrics and platforms, be it a one-man operation, non-profit, startup or large organization. Our packaged solutions or a la carte selections include Website Design, Marketing & Advertising, Search Engine Positioning, and Graphic Design. Business Management Solutions are also available for companies of all sizes.


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