Are you in the process of starting a business? The process can be long and difficult, especially with the challenges of the digital age. It is more important than ever for businesses to develop and maintain their digital footprint.
So, what exactly is my digital footprint? Your digital footprint is the information that you leave behind when you use the internet. When you use the internet, you leave a trail that others can follow. This trail includes data that you knowingly and unknowingly share. More or less, it is the impression that you leave online. Here are five tips to help you develop your digital footprint:
Create a Website
Your company’s website is one of the most important components of your brand’s digital presence. It is imperative to have a well-organized and optimized website that is both attractive and fully functional. Make sure your website is regularly updated with new, high-quality content that is relevant and helpful for your customers. Keep your contact information and location of your business up-to-date. Unless you are experienced in creating websites, you may want to work with an expert on this. There are several services, from search engine optimization (SEO) to a full website build, that you can request depending on your budget.
Sign up for Google Business
Create a business profile for your brand on Google Business for free. This helps your business become visible on Google, connecting you with more potential customers. With Google Business, users can see important information pertaining to your business, such as your hours, location(s), phone number, website, and reviews that other users have left for your company. Urge customers that have had positive experiences with your business to leave you reviews on Google, as well as other review sites, like Yelp. Reviews create trust between the business, customers, and potential customers. Potential customers are more likely to choose your business if you have more positive reviews from customers. Responding to customers’ reviews shows customers that the business cares about their experience and values their opinion.
Create Your Social Media Profiles
Billions of people worldwide use social media sites like Instagram, Pinterest, Facebook, Twitter, and TikTok every year. Naturally, social media has become a place for customers to connect with businesses. Create profiles for your brand on several social media sites. Make sure your profile is professional and attractive. Keep all content relevant. It is important that the profiles are active. You should post regularly on each, respond to direct messages and comments on posts and interact with followers in creative ways. This can include events like giveaways or taking advantage of live and story features.
Create a Company Page on LinkedIn
LinkedIn is a social media platform for businesses and professionals used to connect. LinkedIn is helpful for you to make relationships with other businesses, employers, employees, and freelance workers. Using LinkedIn, you can advertise, post, and interact with other professionals. This can be useful for finding others to collaborate or partner with in the future.
List Your Business Everywhere
Put your business everywhere. When you are starting up a new business, exposure is key! You want people to be able to find your business in as many ways as possible. Make your presence online. Have business pages on as many sites as you can. In addition to online advertisement, you should advertise your business locally. This can include local newspapers, magazines, playbills, and other small (and relatively inexpensive) ads. The more discoverable your business is, the more potential customers and clients you are going to be able to reach.
As a new business, your internet presence is more important than ever. Your success can be dependent on the impression that you leave online. Oftentimes, good first impressions can lead to long-term clients and customers, so try your best to impress.
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Daniel James Consulting is a Full-Service Business Consulting Firm based in New York that designs solutions tailored specifically to the needs of your business in order to ensure you achieve continued success by designing, developing and implementing plans, metrics and platforms, be it a one-man operation, non-profit, startup or large organization. Our packaged solutions or a la carte selections include Website Design, Marketing & Advertising, Search Engine Positioning, and Graphic Design. Business Management Solutions are also available for companies of all sizes. For more information please visit:www.danieljamesconsulting.com.
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