Should I post personal content on my business account? This question is a tricky one to answer, and the answer depends on the person and the business. Depending on what your company is and who you are, the type and amount of personal content may vary.
Know Your Brand…
As a business owner, your job is to know your brand. Ask yourself the following questions: What does my business stand for? Who are my customers? What do they want to see? What kinds of posts do similar brands make? What are my business' values? What does my business gain from posting my personal content?
Asking these questions can help guide you to the answer to what personal content you should or should not post. Regardless of the answers, there is most likely some gain in posting personal content. Consumers want to see that businesses are owned by real people like them.
… And Yourself
Know what you are comfortable with. Do not feel pressured to share things that you are not comfortable sharing. It is important to know what your values are and what you stand for. Consumers look for business owners who know who they are and are personable.
Without compromising your personal privacy, what can you share with your audience that makes them feel like they are supporting somebody with similar values?
Consumers love stories. You may want to show them the story of the founding of the company. Why are you doing what you are doing? Share your drive and passion with your customers.
Share moments from work. You can make posts to celebrate employees (as long as they are comfortable being posted). Tell their stories. Why are they on your team? Make your customers feel acquainted with you and the company. Share brand events, behind-the-scenes moments, and other things that show your brand’s personality.
… But Not Too Personal
It is important to know what is too personal. Avoid posting things that are inappropriate for your business (again, know your business). It is healthy to keep a barrier between your work life and your personal life, and you decide to make that boundary and where to draw the line.
Think before you post. Is this relevant? What benefit does sharing this post have? How does this help my company? Do my customers want to see this? How will future collaborators or employees feel about this post?
Consider Separate Accounts
If you do not already have separate profiles for your business and your personal use, you may want to consider creating separate accounts. This helps you keep tabs on your personal life and your business while making them separate entities. There are some things you may want to share with family and friends that you may not want to share with all of your customers. You also do not want to distract customers from your brand with your personal information.
You must use your platforms wisely. For your own safety and the safety of your business, please be careful with what you share online. It is important to keep a balance between strict business content and personal content. That ratio will look different for every business, so it is important to take time to figure out what is best for your brand.
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