Since the world is constantly changing, businesses need to adapt to the shifts in consumers’ opinions to stay afloat. Many businesses need to continue to change as trends and fads change to continue to appeal to people while setting them apart from the competition. With fears of becoming outdated, many companies undergo a rebrand, or several rebrands, over time.
What is Rebranding? Why do Companies Rebrand?
Rebranding is making changes to aspects of a company’s image for a variety of reasons. These could be changes to a variety of things from logos to names to location. Changing the most noticeable things such as the company’s colors, logos, fonts, and making other aesthetic changes can make a brand look more modern, elegant, and clean. A company’s image is beyond important, as it tells the consumer a lot about the business.
One reason a company may rebrand is if their image is too similar to their competition’s image. It is imperative that a business stands out from others. By drawing more positive attention towards a business, they will likely get more business.
Companies also rebrand to change their bad reputation. Changing the aspects of the company that gave it the bad reputation and changing its image can help consumers see the company differently.
Another reason some companies rebrand is because they are outdated. As times have changed, more “modern” designs have been more attractive to consumers. Consumers tend to be more attracted to sleek and elegant aesthetics, which can often mean a simpler approach for businesses.
Depending on the company, rebrands can be small things, like changing the logo, or they can be much larger. Total rebrands are usually done when a company is looking to change their target demographic, a company changes the goods and services that they offer, or when other large changes occur.
How do I Rebrand?
It is important to plan exactly how you plan on rebranding your company. Know what you want to keep the same and what you want to change. Plan what you want to change based off of why you want to change. Know your budget for the changes you want made. Make sure that new changes reflect the message and values of your company.
Have a team of people working on this rebranding campaign. You must have a group of diverse people with different points of view to assist you in rebranding the business. This way, you avoid making changes that would upset potential customers. Bouncing ideas off of each other and providing feedback and criticism before the rebrand can help you achieve the best outcome.
Throughout the rebranding process, pay attention to what customers have to say about the rebrand. When the rebrand is launched, take feedback from your customers. Listen to their opinions and try to learn from them.
Rebranding is not a quick and easy process. It is labor-intensive and can take a lot of time, effort, and money to successfully. We hope that this blog can help you to understand what rebranding is, how it is done, and why it is done.
Daniel James Consulting is a Full-Service Business Consulting Firm based in New York that designs solutions tailored specifically to the needs of your business in order to ensure you achieve continued success by designing, developing and implementing plans, metrics and platforms, be it a one-man operation, non-profit, startup or large organization. Our packaged solutions or a la carte selections include Website Design, Marketing & Advertising, Search Engine Positioning, and Graphic Design. Business Management Solutions are also available for companies of all sizes.
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