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Ins & Outs of Google Ads

As we know, digital advertising is essential in 2021. There is no successful corporation that is not currently taking advantage of online marketing, and small businesses are also incorporating these tactics in their daily operations. Google advertisements is an important way to market a brand and products, since 80% of people use this search engine over other options.

Google ads are an advertising platform that operates via a “pay per click” marketing channel, in which the advertiser will pay per each click on their ad. The more people interact with an advertisement, the more the company must pay. If the ad is not successful, then it is not going to be a significant cost. This tactic also allows for marketers to easily track digital engagement and understand the target market. It has the ability to bring more customers online and eventually increase revenue. Markets can cultivate this engagement into growing profits and developing a more successful business model. It may take a while to fully understand what ads create impressions, which is why professional advertisers will often complete research beforehand.

Now that we have a general understanding of Google Ads, let’s discuss the ins and outs of this platform. Read below to understand how to take advantage of this particular marketing opportunity.

1. You decide the budget: You do not simply create an advertisement, post it, and pay based on how many clicks you eventually receive. Businesses have the ability to decide on their marketing budget, and then Google Ads will show you different options. Choosing specific business goals will allow the platform to showcase which advertising options will help you best reach these goals. This ranges from broader marketing goals to specific, more tactical ones. Every business will be at a different place within their long-term marketing plan, and some companies are simply starting out. This will alter the budget, type of ad, and the recommended options.

2 .Finding a niche market: Online marketing allows a business to find their target market, and understand how and when they fully engage with the brand. Google has the ability to target the ads to certain demographics and interests. The platform has already organized the target market for you, but every marketer still needs to stay focused on further understanding this market. Track engagement, impressions, and measure success. Google Analytics will be able to help you with this.

3. Click- through rate: Google has stated that their advertising service can earn a business $8 for every $1 they spend. The average click-through rate is 2%, which may seem startlingly low. But marketers must understand that people view advertisements constantly, and can not possibly engage with all of them. The best thing a business can do is complete the proper research before paying for an ad. Communicate with the target market, look at previous analytics, and thoroughly research what your target market is interested in. For smaller businesses, it is possible to simply speak with regular customers and ask what they would be interested in viewing online. Hold a focus group, and ask people to fill out a questionnaire in-store or online. This consumer research can make an enormous difference in how interested people are in a specific advertisement.

This is a brief discussion of how Google Advertisements can increase revenue and engagement for any brand. Consider how online marketing can make a difference, and research how Google Ads can fit into your marketing strategy.


Daniel James Consulting is a Full-Service Business Consulting Firm based in New York that designs solutions tailored specifically to the needs of your business in order to ensure you achieve continued success by designing, developing and implementing plans, metrics and platforms, be it a one-man operation, non-profit, startup or large organization. Our packaged solutions or a la carte selections include Website Design, Marketing & Advertising, Search Engine Positioning, and Graphic Design. Business Management Solutions are also available for companies of all sizes. For more information please


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