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Influencer Marketing during a Pandemic


While it’s easy to see that content is constantly changing and evolving, the way we communicate that content is changing as well and that change may not be as obvious. This shift is why new marketing tactics are necessary for the long term success and stability of a business — global pandemic or not. Consumers have extensive access to resources and information so while marketing that meets visual and informative expectations is good, giving marketing tools a voice is better. This is the bases of the increased use of marketing via influencers. The growth of influencer marketing has been so substantial that it is now possible f