The application and website, Pinterest, was first released in the year 2010. This platform was developed with the goal of saving images and videos that users found worthwhile, while using the app. This digital discovery engine was instilled with the creative minded at the forefront. It placed emphasis on hobbies such as cooking, home design, and fashion.
In the years since, this application has been perceived as a website used for visual promotion as it is assumed to follow current trends that are taking place.
Pinterest has become particularly popular amongst women as they make up most of its users. As the vast majority, it is presumable that Pinterest is most associated with the sale of feminine based products, such as makeup, hair care items, and clothing.
Though this is the case, this application is much greater than such a basic assumption. Pinterest uses its users’ algorithms to help in displaying similar goods and services that they believe that the viewer would be interested in. Unlike similar websites, Pinterest does not place a great emphasis on social interaction. Its main goal is to excite and inspire its users through visual interest.
Pinterest is a standout in the business world. As the internet continues to place an influential role in marketing, Pinterest takes a different approach.
Its use of inspiration leads many of its users to delve into a company than that of other forms of media. For example, if a person were to be interested in a restaurant’s approach to cooking, they would use this website to learn about ingredients and gain an incentive to use their own recipe. This would allow them to develop a deeper connection to the brand in which they are using for inspiration.
The concept of liking and pinning your areas of interest, as seen on Pinterest, furthers the relationship between the consumer and the business. This platform continues resurface the company back onto viewer’s account in the form of boards. It links them in a new way which other social media devices are unable to do.
The techniques of sales on this application are special as they use interest to increase selling. For if a consumer liked the recipe that they followed from Pinterest, they are more likely to visit the restaurant that created it. The constant overlap in the user’s past and present likes and pins brings a renewed spark and excitement.
This unique approach to social media is a constant in creative fields as artistically minded individuals will always seek out further brilliance. Unlike other sites which come and go, Pinterest has held consistency in its consumer base since its release. Its unique clientele is the perfect area for marketing as it bridges the divide between businesses and their users. Pinterest is an often-underutilized tool for sales despite the influence that it has on marketing.
Daniel James Consulting is a Full-Service Business Consulting Firm based in New York that designs solutions tailored specifically to the needs of your business in order to ensure you achieve continued success by designing, developing and implementing plans, metrics and platforms, be it a one-man operation, non-profit, startup or large organization. Our packaged solutions or a la carte selections include Website Design, Marketing & Advertising, Search Engine Positioning, and Graphic Design. Business Management Solutions are also available for companies of all sizes. For more information please visit:www.danieljamesconsulting.com.