Going on Pinterest is like reading a catalogue. Similar to how you receive catalogues in the mail after shopping at specific places, Pinterest learns your likes and interests and uses them to display things that will catch your eye. It serves as a place that holds all of the things you want to remember, always there for you to go back to if ever necessary.
Unlike its close relatives Instagram and Facebook, Pinterest steers clear of the “social networking” aspect and focuses on what the user wants, rather than what other people post. Instead of just posting content about where you went and who you’re with, Pinterest creates a community that shares interests and generates ideas for those looking.
Pinterest, however, isn’t only about finding ideas on how to make the best birthday cake or the scariest costume. There is a whole different side to it, thus why it is so essential in today’s business