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How to Succeed as a Startup

Growing your business from the ground up can be a tedious process, but one that can come with high rewards. There are a few basics to the functions of running a new business that are cohesive throughout any industry and they might be more obvious than you think.

Startups do not come without risks and therefore new business owners tend to be in vulnerable positions financially and time wise. This is why it is important to always have resource management in the back of your mind when making decisions. When planning, being aware of your current product and labor accessibility is vital in ensuring your output to input ratio is beneficial and also that you are being proactive in utilizing what you have worked to hard to obtain.

In order to ensure your current product or service can be as profitable as possible, it is absolutely necessary to utilize your external and internal resources. Understanding the importance of marketing will move your business along far more effectively if done well. When thinking about diving into marketing as a new business owner it is important to be aware of all of your options and more so, the cost of those options. Your goal should be exposure, promotion, and brand image. How you chose to market your business will be the first impression of it to the public, at least in the case of a startup. As an entrepreneur and owner of your new business, you should have a good idea of what your company does and its goal, but what is its voice? What is the aesthetic and mood of your company? What message does your logo and mission statement give? These are questions that you should be asking yourself prior to indulging in the various marketing elements.

The internal aspects of a growing business will be vital to the success of the brand so there are some major points to ensure your new company has strong bones and healthy habits.

1. Encourage innovation and new ideas. When you’re just starting out, it can be beneficial to not get too caught up in your own ways. In other words, if you hire a small, tight-knit team, it could be helpful to trust in their ideas and abilities in enhancing what you have created. Do not be afraid to delegate responsibilities, accept help, and know when it is time to try something new.

2. Know your competitors. In any industry, you should know who the big leagues are (if any) and who will be more parallel to your size or ability. Knowing the difference between the two types of competitors is proactive and allows you to already have a gauge of where you stand and where or how you can grow.

3. Be prepared for the unexpected. This can be tied back to knowing your resources and managing accordingly. When you’re new and have limited resources, it would not be smart to spread yourself too thin in case of an unexpected circumstance. Also, when something occurs and shakes your plan for everything to run smoothly, don’t let it stop the growth of your business. Everyone hits bumps in the road, but as a business owner and entrepreneur, you need to remember the passion and drive that got you here in the first place. If you don’t believe in yourself, how will anyone believe in you and therefore, your business.


Daniel James Consulting is a Full-Service Business Consulting Firm based in New York that designs solutions tailored specifically to the needs of your business in order to ensure you achieve continued success by designing, developing and implementing plans, metrics and platforms, be it a one-man operation, non-profit, startup or large organization. Our packaged solutions or a la carte selections include Website Design, Marketing & Advertising, Search Engine Positioning, and Graphic Design. Business Management Solutions are also available for companies of all sizes.

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