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Ford Canada Launches 'Doors Off December' Campaign from Wieden+Kennedy


Ford Canada is launching a fun new initiative dubbing the last month of the year as "Doors Off December." 


Made together with independent creative network Wieden+Kennedy, the brand harps on the resilient Canadian spirit and the people's ability to withstand the freezing temperatures just to be outdoors. 


It does this by daring Canadians to use Ford's Bronco vehicle and take them out for a spin all month-long with the doors off, regardless of how cold it is.


The campaign was inspired by the truth that Canadians take pride in their ability to conquer the great outdoors. 


Based on statistics from the Association of Canadian Studies, approximately 31.8 million participate in outdoor activities, regardless of how harsh the northern winters are. 


Thus, the initiative was born, targeting adventure-seekers and encouraging them to take their Broncos out into the cold wilderness "doors off."


Businesses should keep in mind that a bold marketing campaign like this can be more effectively executed with the expert help of a creative agency like Wieden+Kennedy.



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