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Enhancing Your Online Presence Through Content Curation as A Marketing Strategy

In the world today, the amount or type of online information and general content can be overwhelming, so when looking at it from a business stand-point it may be a weary thought to put your work out there. The fact is, creating your online presence is easy, but creating one that is captivating and ultimately successful takes work and planning. A good starting point would be, what is the marketing strategy behind our social accounts and online content? With a goal in mind for how you want your company and/or products to be perceived, the rest is up to creativity and some simple rules to keep in mind.

Be consistent. Whether you’re posting on a blog or to Instagram and Facebook, your audience will gravitate towards a more dependable and coherent presence. All online content has different purposes, voices, and ways of connecting with their audience, but people take to a consistent voice because “consistent’ can sometimes mean — or at least turn into — relevant.

Sometimes the best research is being curated and presented right on your feed by the source itself, so listen to your audience. Paying attention to how your followers interact as well as what they’re liking, posting, and hash-tagging can give you the most accurate inclination to what your content should include. Doing your research can also include looking into what other names in the industry are doing or areas online that are generating a lot of buzz; what about the content is capturing that attention? Don’t forget to simply look into what’s happening within your own page like what posts receive the most likes, are stories being interacted with, etc.

Planning ahead can mean many things, but ideally when talking about your presence online, it generally refers to staying aware of the calendar. In terms of consistency, it could be advantageous to use the calendar by prioritizing certain days of the week to post and be active. Organizing posts could be the strategic use of time, days, or even how you utilize the different forms of dispersing content depending on the level of traffic on a platform. Paying attention to holidays, special events, or happenings in pop culture could also be beneficial to the quality of your content as this showcase a high level of involvement and intent to your posting strategy.

The goal is to have great content, but there’s always room for improvement, this is where sharing content and connecting with others can be beneficial. While things can appear competitive online at times, there is no way to have the best or “perfect” content so you might as well be open to other accounts. If anything, sharing other content and being interactive with other brands, professionals, or influencers can show great diversity within your own content as well as provide a more fresh and positive tone for your page.

It can be easy to slack in these areas with other business elements to tend to, but with the right focus on your companies online presence, it is sure to make an impact in the overall response of your products or services.


Daniel James Consulting is a Full-Service Business Consulting Firm based in New York that designs solutions tailored specifically to the needs of your business in order to ensure you achieve continued success by designing, developing and implementing plans, metrics and platforms, be it a one-man operation, non-profit, startup or large organization. Our packaged solutions or a la carte selections include Website Design, Marketing & Advertising, Search Engine Positioning, and Graphic Design. Business Management Solutions are also available for companies of all sizes.

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