top of page

Does a Logo Really Matter?

A logo is a visual representation of an organization, product, brand, corporation, or other entity. Logos encapsulate all that is significant about a company and communicate all the promises it makes to its clients.

Because each brand typically has its own characteristic color, type treatment, and graphic style, logos can aid in differentiating a brand within a category. Take the example of Coca-Cola and Pepsi; while both beverage brands have quite a name, they are also known for their logos. These logos have established their distinct image in the eyes of customers; hence whenever a customer sees a red color scheme, they know that it Coca Cola.

What is the Main Purpose of a Logo?

A logo's principal function is identification. The most significant factor in business success in its identification is how people view it and how visible it is in the market. Customers might get a parcel box with a sticker on it, and they can identify your brand with the sticker logo.

Remember that trends come and go, and your marketing strategies will change, but the one thing that will remain the same is your logo. The logo may change over time, but it will still represent the uniqueness of your business.

Your company's logo will speak about your objectives and your goals. It will help you convey the message and mission you want to boost your business. This will occur only when you design a well-thought logo that has a story behind it and resonates with your brand.

Most brands change their logo while rebranding; however, upgrading your logo again and again is not ideal. When launching your business, you must have a strong logo to help position yourself in the market. It might take years for you to have a sustainable company, and customers recognize it quickly.

Once customers are aware of your business and know you through your logo, you can then change or tweak it a little if needed. You should work carefully this time because your loyal customers might or might not like the new design. Hence you should have a solid reason for modifying your logo. After changing your logo, you need to think of a good marketing strategy to present it to the world.

Everything you do and produce will be associated with your brand if you have successfully built your brand's message and connected it to your logo. Although it isn't necessary that the story behind your logo is deep and emotional. It may give the first impression of your business and intrigue a customer to know more about your brand.

The Takeaway

The logo isn't the only thing that matters in the success of your business, but it does play an important role. Spending time and money to create a well-designed logo will add value to your company and benefit you in the smallest ways. Plus, it is the best way to create a brand image that you need to excel in the growing market.


Daniel James Consulting is a Full-Service Business Consulting Firm based in New York that designs solutions tailored specifically to the needs of your business in order to ensure you achieve continued success by designing, developing and implementing plans, metrics and platforms, be it a one-man operation, non-profit, startup or large organization. Our packaged solutions or a la carte selections include Website Design, Marketing & Advertising, Search Engine Positioning, and Graphic Design. Business Management Solutions are also available for companies of all sizes. For more information please


bottom of page