DesignRush | Best Website Designs: Cipriani

Standout Features:

• Elegant homepage slider with overlays

• Panel-style service categories

• Ample whitespace and refined typography

Cipriani’s digital presence gets a timeless refresh thanks to Daniel James Consulting’s latest design intervention. The 2024 relaunch perfectly balances brand sophistication and functional efficiency, with a goal to enhance UX and improve backend manageability.

The hero slider features stunning visuals, soft overlays, and ambient transitions. This recurring element introduces key brand touchpoints that immerse users in Cipriani’s refined world. A warm, neutral palette echoes the brand’s signature tones, supported by classic serif fonts and white space that evokes elegance without excess.

Additionally, the layout utilizes modular content panels to segment information, offering clarity without overwhelming the user. Whether exploring the rich history of Harry’s Bar, event venues, or the Cipriani cuisine, users enjoy a clear visual hierarchy that supports discovery and conversion!

Beyond visual design, the designers engineered a CMS migration to give the company’s in-house teams the power to manage updates without technical bottlenecks. Plus, they resolved long-standing bugs from the previous site, implemented custom calls to action, and ensured consistency and compliance.

Ultimately, the new Cipriani site delivers on both form and function with a design that feels editorial yet inviting. It provides an elevated user experience — a key trait in hospitality web designs — while also simplifying digital operations, resulting in a prime example of how great design can bridge legacy and innovation.