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How to Optimize your Social Media

As times change and the world shifts more towards digital interactions, social media has become more and more important for businesses. Social media has become a main attraction for consumers and an outlet for businesses to advertise their services. Having well-organized and attractive social media accounts can bring more attention to a business, potentially increasing sales. Optimizing your company’s social media accounts is imperative for this digitized world.


Make sure your profiles are attractive. For your profile picture, you should use your company’s logo, making sure everything is centered and fits. Make sure your username reflects your business. Use keywords in your bio that tell prospective customers what your company is about. Adding a link to your company’s website and adding your location are other changes you should consider.

Content, Content, Content

Have plenty of content that reflects your business’ services, visions, and values. Content that shows the type of products or services that your company provides is essential for the customer to see what they are getting. Make sure that you use high-quality content. For example, post clear photos that showcase what you are advertising in an attractive and concise manner. Knowing your audience and potential customers can help you tailor your company’s social media to possible customers and clients. It is important to have a large variety of posts showing off your business and what you offer.

Be Easy to Find

Make it easy for people that are not already customers to find your company. This can be done using hashtags or locations on posts. Hashtags are key words that people can search for to find posts that are alike. Use similar hashtags that similar businesses use on their social media pages. Haves accounts on several social media platforms such as Instagram, Facebook, and Twitter. Doing a search engine optimization (SEO) can help make your company more visible on social media and search engines, like Google.

Be Interactive

Interact with your audience. Respond to comments and direct messages (DMs) to create a personal connection with consumers so they feel like their business matters. Engage with your audience to draw more traffic to your social media accounts and website.

Plan and Be Consistent

Consistency is key. Post regularly and post often. Plan what you are going to post in advance. Test out different posting times to see when your audience is most active and most likely to come across your posts. For example, plan to post every day at noon. Post videos on Tuesday and Friday and post photos every other day. This way, there are posts accumulating and your audience sees something new every day.

Regardless of what your business is, optimizing your social media accounts is crucial as social media becomes more widely used. Please consider some of these tips for bettering your company’s social media presence.


Daniel James Consulting is a Full-Service Business Consulting Firm based in New York that designs solutions tailored specifically to the needs of your business in order to ensure you achieve continued success by designing, developing and implementing plans, metrics and platforms, be it a one-man operation, non-profit, startup or large organization. Our packaged solutions or a la carte selections include Website Design, Marketing & Advertising, Search Engine Positioning, and Graphic Design. Business Management Solutions are also available for companies of all sizes.

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