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How Buying Backlinks for SEO Improves Your Ranking | A Guide by DesignRush

Top SEO Company for Startups and Small Businesses - Daniel James Consulting

Building up your website content takes a lot of work. You can create a robust library of articles that receive a steady amount of traffic, but you may not have the highest ranking on search engines. Buying backlinks for SEO is one way to achieve a high standing as an expert in your industry.

Learn more about how this technique can address your SEO rank, boost your website presence, and improve your audience engagement.

What Is Backlink Buying About?

Backlink buying is an SEO practice where website owners or marketers pay to place hyperlinks on other websites to improve their own site's rankings. These backlinks point from one website to another and can significantly boost your site’s position in the SERPs as they are considered a signal of:

  • Authority

  • Credibility

  • Trustworthiness

  • Relevance

Backlink buying was rampant in the early days of the internet, with websites eager to place high on search engines to gain clicks and ad revenue. This, however, didn’t mean they had reliable or valuable information.

In 2012, Google made it its mission to improve the quality of searches its customers would encounter. They developed the Penguin algorithm update to set high standards for their search results. This tracked down unnatural, deceptive, or manipulative web pages. They penalized these websites with poor rankings or completely removed from the results.

While this didn’t completely discourage buying backlinks, it motivated the link-building market to craft better material so they could rank well on search engines.

How to Buy Backlinks in 5 Steps

Now, knowing how backlinks can benefit your brand, how do you integrate them into your marketing processes? Below are the steps to buy backlinks for SEO:

Step #1: Prepare the Appropriate Content

First things first, conduct the initial SEO keyword research to determine the following details:

  • What topics and backlinks do you need, and for which keywords?

  • Do you have existing content that is qualified for SEO backlinks? Which of them can you boost?

  • Which websites would be the best candidates to link from? How well are their domains rated?

Setting up your potential backlinks is an essential part of your strategy. This also allows you to take inventory of your current material and what other avenues you can improve.

Step #2: Source Websites Accepting Backlink Advertising

After thoroughly analyzing the details from step one, you can start looking for high-quality backlink options. Put your audience first and foremost, which you can investigate by asking the following points:

  • What information are they likely to want to learn soon after another?

  • Who would they trust to give them this information?

  • What is the efficient way we can gather and share these details with them?

Consider the websites, platforms, and professionals crafting the material for your sponsored content. This means sifting through their portfolios, existing articles, influence, and audience to see how well they match your own.

Step #3: Partner with Bloggers

You may be starting from scratch or with existing content – whichever the case, you can work with experienced bloggers to craft high-quality material for you. You can partner with freelance or affiliate bloggers, peers in your field or collaborate with experts who are in a position to review or comment on industry matters. Keep in mind your content strategy and consider the following as you develop your SEO backlink content:

Think of your long-term content plans and how you can develop a roster of articles to help your audience for years to come.

Be prepared to update your articles as needed in the future to make them ready for new developments in your business.

Step #4: Optimize Your Anchor Text for Backlinks

Closely intertwined with step three, you’ll want to develop an SEO strategy to inform your content development process. Apply best practices to your keywords and anchor text with the help of SEO companies.

Know the relevant keywords you want to target. This will update regularly depending on the algorithm and the course of the industry, so have your SEO specialists on-hand to monitor and relay changes to your content team.

Step #5: Apply Quality Backlinks to Your Existing Keywords

Be as discerning as possible with the backlinks you create. This will not only please the search engine algorithms but also meet your audience’s demands. A quick scan through a few lines of text will be enough to convince a regular web browser that your content is trustworthy. This improves your brand’s standing as a credible source and encourages users to return for more content.

Different Kinds of Backlinks

While Google's big push has shifted the course of backlinks, it hasn’t prevented the practice. Instead, SEO specialists and content writers have become more competent in utilizing backlinks to craft and maintain a network of resources to improve their web page rankings. This also provides users with the appropriate information to match their search.

  • Dofollow Link – Also known as sponsored links, this type of backlink informs search engines that the resource is being advertised or sponsored, as arranged by the two websites.

  • Nofollow Link – This backlink informs search engines that the connection between the two websites is purely for reference, and neither endorses the other.

With the algorithm constantly changing, it’ll be a task for your SEO experts to track how these may adjust in the future. For now, dofollow or sponsored links do well in receiving ranking credit. Use this feature to your advantage and craft relevant articles that meet your visitors’ needs.

Can Business Owners Buy Backlinks?

The short answer is “yes”! While the practices have changed over the years, backlink buying remains a viable option to boost your search engine rankings and promote your content.

As mentioned above, backlinks can be sponsored or endorsed. You can partner with other businesses looking to improve their online presence through web content. That said, it’s crucial to source and invest in high-quality backlinks. Otherwise, you may not get value for your money, and it might result in poor rankings instead.

Why Businesses Buy Backlinks

Backlink buying has a debatable consensus. While some people believe search engine algorithms tend to penalize backlink use, some found success in their strategy. That is the central part of why people still buy backlinks, along with the following:

  • It saves time and is cost-effective, as website content can build on your SEO strategy and invite visitors to your platform the more you produce relevant material to the industry.

  • It shows substantial results, with Google's #1 search result having 3.8x more backlinks than the lower ranking results.

  • Your clients benefit from blog content they can trust, which drives them to browse more of your website.

  • You can build up a reliable network by working with influential bloggers or inviting industry experts for guest columns. If they’re also developing their website content, you can create reciprocal links which benefit both parties, along with your combined audience.

Should You Buy SEO Backlinks?

Once you buy SEO backlinks, your primary focus should be addressing your audience’s inquiries. Start with the keywords they potentially use to boost your search engine ranking organically. While it may be tricky to fulfill search engine algorithm requirements, applying best practices to your backlink content is vital to make it work.

Buying Backlinks for SEO: Key Takeaways

With backlinks, you can boost your SEO strategy and establish your position as a reliable source with a robust collection of content. Professional SEO companies, as well as those specializing in local SEO, can also help you with this process, so we advise looking for the right agency to partner with for your project.

Buying Backlinks for SEO FAQs

1. Is it OK to pay for backlinks?

Paying for backlinks brings fast results, however, you have to ensure you’re paying for links that aren’t damaging your website. Generally speaking, it’s better to focus on organic, high-quality link-building strategies.

2. How much does a backlink cost for SEO?

A backlink can cost anything between a few dollars to hundreds or even thousands, depending on the authority and relevance of the linking site, the competitiveness of your niche, and the specific arrangement you make with the linking site.

3. Does Google allow buying backlinks?

Google doesn’t forbid link buying but it is against the practice.


Daniel James Consulting is a Full-Service Business Consulting Firm based in New York that designs solutions tailored specifically to the needs of your business in order to ensure you achieve continued success by designing, developing and implementing plans, metrics and platforms, be it a one-man operation, non-profit, startup or large organization. Our packaged solutions or a la carte selections include Website Design, Marketing & Advertising, Search Engine Positioning, and Graphic Design. Business Management Solutions are also available for companies of all sizes. For more information please visit:


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