In the United States, 298 million people have a smartphone and can access the internet. They actively check emails, social media, the news, and other applications. People engage with the internet throughout their daily routine, which is why digital advertising is extremely important. The advertising and marketing realm is no longer focusing on commercials, billboards, or placing ads in the newspaper. These days, original advertising techniques are no longer effective in reaching specific target audiences. Human beings are clogged with advertisements everyday, which can be overwhelming and even blinding. If companies can take advantage of the constant engagement with the digital world, they will be able to develop relationships between the individual and their brand.
Digital advertising allows a company to find their niche audience and cater to their needs, especially with specific products and opportunities. It creates the ability to personalize a brand experience while tracking data analytics. Every company should have a marketing specialist, team, or at least someone familiar with online marketing. Some small businesses are unable to hire a marketing professional (even part-time), but online classes such as the Google analytics course may be the perfect starter guide into understanding the depths of the internet.
By gaining an understanding of how digital advertising interacts with potential customers, a business has the ability to grow their customer base. In 2021, there are some interesting trends to look out for when developing a digital advertising plan.
Saying Goodbye to Digital Ads: Large companies are getting rid of those constant, digital advertisements. People have become numb to them, and no longer want to be confronted with a new pop up ad every time they login to the internet. Instead, businesses are leaning into taking advantage of SEO and SEM technology by doing proper keyword research for their target market. It is also helpful for businesses to develop company blog pages, in order for the customer to seek the company.
Programmatic Advertising: This form of advertising is helping businesses shift from manually purchasing online advertising space to an automated method. It ultimately allows automated technology to buy media space for a business, at a reasonable price. Programmatic technology chooses the right advertisement, user, and time to advertise, which creates a personalized experience.
Linkedin Selling: Although this is a less affordable option in comparison to other social media platforms, Linkedin is becoming a more effective platform in marketing. Every business should create a company profile on Linkedin, and can now pay for advertisements to entice niche professionals.
Influencer Marketing: Businesses are utilizing influencers more than ever in order to promote their product and business. People are constantly checking their social media platforms, and follow specific influencers that they trust and feel a relationship with. This is a more personable way to connect with potential clients and customers, especially because every influencer has a specific following that are usually full of similar people with similar wants.
Daniel James Consulting is a Full-Service Business Consulting Firm based in New York that designs solutions tailored specifically to the needs of your business in order to ensure you achieve continued success by designing, developing and implementing plans, metrics and platforms, be it a one-man operation, non-profit, startup or large organization. Our packaged solutions or a la carte selections include Website Design, Marketing & Advertising, Search Engine Positioning, and Graphic Design. Business Management Solutions are also available for companies of all sizes. For more information please visit:www.danieljamesconsulting.com