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20+ Best CRM Software for Real Estate Companies in 2024. A comprehensive guide by DesignRush

Real estate agents often have to juggle dozens of listings, partners, buyers, sellers, renters, and more. All of this can’t be done efficiently without a robust customer relationship management (CRM) system that can organize the data needed for businesses to operate properly.

In this article, we'll explore what CRM software is, why you need it, and the best CRM software for real estate companies in 2023.

What Is Customer Relationship Management (CRM) Software?

Customer relationship management (CRM) software is a program that assists organizations, businesses, brands, and individual professionals in organizing data and information related to their clients or customers.

For instance, many CRM software systems allow users to input contact information, notes, potential opportunities for sales, and more. CRM software can be customized by a qualified software development company to suit each organization’s specific needs, which means there are various ways CRMs can benefit businesses.

The shift toward digital CRMs from physical paper filing systems can be attributed to many elements, including larger urban populations and a general shift towards digital everything across all industries. Realtors and real estate-focused brands need better CRM systems because they need to manage a high volume of information at all times.

There are many CRM software options for real estate companies. We reviewed different customer relationship management systems to find the best choice for an industry as specific as real estate.  


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