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Why Blogging on your site is more important than ever.

What do you think of when you hear the word “blog”? Typically, the word “blog” is affiliated with the classic lifestyle journal, where readers are given the opportunity to see what it is really like to be part of a certain way of life. If that’s the case, then why do many businesses use blogs?

Here’s why.

The utilization of a blog in the business world is a channel of marketing that is helpful in the growth and development of a business. Similar to the social media platforms Instagram and Facebook, blogs are a way to give your business more recognition online, and to attract more visitors to your website. It’s a way to promote your business, and illustrate to your readers and customers who you really are and what your company is all about.

Furthering the idea of how blogging gains more visitors to your site, adding blog posts consecutively generates more pages on your website, thus creating more opportunities for your business to be found through search engines. This ultimately brings more traffic to your website, which is exactly what any business wants. Additionally, every time you create a blog you are generating new content that can not only be used on your website, but to market your company throughout all of your social media platforms.

When internet users type in keywords into Google, your company is more likely to be at the top of the list due to the addition of your blog and its various amounts of pages. With this being said, your website is more likely to be chosen and read. This traffic therefore increases your visitor-to-lead conversion rate because as more people visit your website, the more likely they are to become and remain interested. Having a high conversion rate is essential when growing and developing your business as leads are the bridge between a visitor and a client.

Most importantly, creating blogs about common questions that your customers and clients may have is an effective way to show them how much you value their cooperation, as generating content that helps your client ultimately establishes you as an authority in their eyes. Having potential questions answered produces trust between customers and your company because you’ve helped them before. Blogs also educate potential and old clients on your company, making it easier for them to move through the process of the company smoothly.

Finally, blogs drive long-term results, as a post from six months prior can still be pulling in traffic and leads. This essentially proves the effectiveness of business blogging because even if you get a particular number of views and leads the day it is published, those numbers will increase as time goes on, due to the use of search engines, as the strength of your key words shine.

So yes, we are writing a blog about a blog. But it’s more than just that, as utilizing blogs in business help promote and market your company. Thus, if you ever come across a blog, just remember that it is more than just a blog, as its purpose is to generate conversation surrounding your company in ways that are more unique and valuable than others.


Daniel James Consulting is a Full-Service Business Consulting Firm based in New York that designs solutions tailored specifically to the needs of your business in order to ensure you achieve continued success by designing, developing and implementing plans, metrics and platforms, be it a one-man operation, non-profit, startup or large organization. Our packaged solutions or a la carte selections include Website Design, Marketing & Advertising, Search Engine Positioning, and Graphic Design. Business Management Solutions are also available for companies of all sizes.

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